More About PIX
PIX is a break through new brand in computer photography, produced to replicate a true photograph, developed by photographers in conjunction with some of the best software operatives. Its aim is to bring a credible alternative to the large production costs of some photography. The experience and expectations of commercial companies are relatively low of CGI though most see the obvious logistic advantages that it brings, Set Visions believe that PIX needs to be seen with new eyes and not put under the same banner as CGI.
CGI suppliers cover a number of specialist areas:
TV/FILM : Expensive and think themselves too superior for a commercial world
GAMING : Low-res animation
ARCHITECTURAL ILLUSTRATIONS : Technical visuals for illustration purposes only
CGI PHOTOGRAPHY : CGI and photography montage used to put CGI products on photographic backgrounds.
None of these specialities are ideally suited to produce photographic quality of real products in real situations, though many of them have tried and this is why Set visions say CGI has been badly represented in the commercial field to date.
PIX has been developed solely to produce a true photographic replica of your products, either as a single product or more interestingly in fully dressed room sets, the software has been manipulated to replicate studio lighting and the way it reacts to the textures. The highest detail is applied to all surfaces putting layer upon layer, upon layer to give a true depth to every finish. With Photographers on hand to light them in the virtual world, just as they would if the set was built in the studio, the same process goes for the camera angles and lens optics increasing the photographic realism that PIX represents.
To view more PIX images or find out more visit www.setvisionspix.co.uk